What's your skin tone? Warm, cool? Fair, medium, dark? I shamefully had no clue about mine, and have gone through life buying lipsticks entirely randomly without giving my skin tone much thought. Outrageous, I know. Luckily, two Canadian sisters have stepped in to help us all find our perfect matches. TōN Cosmetics was launched a few months ago with the intent to help simplify finding shades that work for your skin tone. Their website guides you through a short quiz where you answer fun questions about your complexion and colouring. At the end, they show you your perfect red and nude lipstick matches. As it turns out, I am a Medium Warm skin tone and the nude and red lipsticks I received really do suit me perfectly. The lipsticks are made in Canada, are super high-quality, and are 100% cruelty-free. Right now you can find your perfect nude and red shades on toncosmetics.com, and later this year they are introducing pink lipsticks too. Can't wait to see what's next for this brand!